Privacy Policy


Ernie Parrish, Founder of Natural Foot Orthotics

Natural Foot Orthotics

4650 Dulin Rd #155
Fallbrook, Ca 92028
1 (888) 511 4449


When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.


How do you get my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at Support[@[ or mailing us at:

Natural Foot Orthotics

4650 Dulin Rd #155
Fallbrook, Ca 92028
1 (888) 511 4449


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.


If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service here or Privacy Statement here.


In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.


When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.



Natural Foot Orthotics collects data about your activities that does not personally or directly identify you when you visit our website, the website of entities for which we serve advertisements (our "Advertisers"), or the websites and online services where we display advertisements ("Publishers"). This information may include the content you view, the date and time that you view this content, the products you purchase, or your location information associated with your IP address. We use the information we collect to serve you more relevant advertisements (referred to as "Retargeting"). We collect information about where you saw the ads we serve you and what ads you clicked on.

Google uses different types of cookies to run Google websites and ads-related products. Some or all of the cookies identified below may be stored in your browser.


These cookies allow Google websites to remember information that changes the way the site behaves or looks, such as your preferred language or the region you are in. They collect data. For instance, by remembering your region, a website may be able to provide you with local weather reports or traffic news. These cookies can also assist you in changing text size, font, and other parts of web pages that you can personalize.

Loss of the information stored in a preference cookie may make the website experience less functional but should not prevent it from working.

Most Google users will have a preferences cookie called ‘NID’ in their browsers. A browser sends this cookie with requests to Google’s sites. The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.

We use Google Analytics. Google analytics collects and processes data. Please go here to learn more about this: How Google uses data when you use our website (located at

Facebook pixel is used to retarget and show advertisements to those who viewed pages with the Facebook pixel installed on them. This is considered a cookie when you've been retargeted with a Facebook advertisement, for example.


This section of our Privacy Policy provides details about interest-based online advertising (also called targeted advertising, remarketing, or behavioral advertising), Google Analytics, and your choices with respect to this type of advertising.

We use Google Analytics' 3rd-party audience data such as age, gender, and interest to better understanding the behavior of our customers and work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences.

For example, you may see certain ads based on information we or they have collected, including information that was collected through automated means (such as cookies and web beacons). These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.

We use remarketing and this will advertise our company and website across other websites that you may visit.

Our advertisements on other sites you visit:

Google and other third-party vendors will show our ads on websites that you visit after you visit our website. This is what the cookie does.

Our ads will be shown on other websites because you visited our website.

Opt-Out Options:

Users may opt out of Google's use of cookies by visiting the Google Advertising Opt-out Page. Users may opt out of Google Analytics by visiting the Google Analytics Opt-out Page. Users may opt out of third-party vendor use of cookies by visiting the Network Advertising Initiative Opt-out Page. 

You can Opt out of remarketing campaigns through the Google Ad Settings page.

Google Opt-out Tool - Google has its own opt out tool.

Users can opt-out from Google Advertising by visiting the Google Ad Preferences Page where you can adjust your preferences for how Google can advertise to you.

You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt0out page for the Self-Regulatory Principles for Online Behavioral Advertising at and, once again, edit or opt-out your Google Display Network ads' preferences on the Google Ad Preferences Page. 


By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

GDPR Privacy Policy Update:

Who we are: 

Natural Foot Orthotics is a company which retails high quality orthotic insoles and related products. It is owned by Ernie Parrish and the website is run by Ernie and Marge Parrish. Our address is:

Natural Foot Orthotics

4650 Dulin Rd #155
Fallbrook, Ca 92028
1 (888) 511 4449

What data do we collect? 

When you opt into our email list, the data we collect is your IP address, your name (on some forms), your email address, and occasionally we might ask another question on an email opt-in form. Usually, it's just your email address and your first name.

Why we collect the data? 

We like to email occasionally with new promotions for our products. These usually happen once every 2 months. New blog post updates is another thing we will share with you via email. The emails are our way to stay connected with you. We also follow up with customers to make sure everythine is going well.

How long is the data retained?

Unless you decide to unsubscribe, chances are we will still have your original email and name and IP address that you signed up with.

How is the data shared?

Because we send out an email newsletter, the data that you provide us is captured by our email service provider, Active Campaign. We also use Sumo and are on Shopify. Sumo is another 3rd party platform that provides forms for us to obtain your information and in return give you coupons and other offers. These are the only service providers we share your data with and we never do something such as sell your data to another company for who knows what.

How do customers download or delete their data?

If you request to view or delete your data (your comments, contact form submissions, etc.), then contact Beth Woods on our contact page or at We can then export all your personal data or erase it. We will enter your email and send you a request to confirm the deletion of your data. If you click the link, your request is confirmed and then we can send you an email with all your data. You then can download the file and view it. The file will be deleted after 72 hours for security purposes. If you request a deletion, then we can delete the data after you have confirmed your request. You have the right to obtain your data and the right to be forgotten.

Contact Information - Data Protection Officer: That's Ernie Parrish and Beth Woods. You can send them both an email for anything related to your data. Beth can be reached at support[at] and Ernie at Ernie[at] We'll send you your data or delete it. Contact us at any time and let us know if you prefer this.


If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at Support[at] or by mail at Natural Foot Orthotics

[Re: Privacy Compliance Officer]

Ernie Parrish, Founder of Natural Foot Orthotics

4650 Dulin Rd #155
Fallbrook, Ca 92028
1 (888) 511 4449

Last updated: April 2021